{
  "profile": {
    "id": "maya",
    "handle": "@buildwithmaya",
    "name": "Maya",
    "status": "verified",
    "emoji": "🐼",
    "followers": 1774,
    "followersStr": "1.8K",
    "bio": "just me, my laptop, and ideas\ndesigning + building + 9 to 5\nSharing lessons to help you build faster",
    "products": [
      {
        "name": "IdeaPanda",
        "url": "https://getideapanda.com",
        "description": "Validated idea discovery tool"
      },
      {
        "name": "Newbie Marketer",
        "url": "https://newbiemarketer.to",
        "description": "Newsletter on distribution & marketing for builders"
      }
    ],
    "pillars": [
      "9-5 side builder — locked in after work, shipping anyway",
      "Founder lessons — binge stories then synthesize the principles",
      "Distribution over vanity — post relentlessly, own your audience"
    ],
    "milestones": [
      {
        "label": "Followers",
        "value": "1,638+"
      },
      {
        "label": "Posts",
        "value": "4,889"
      },
      {
        "label": "Products",
        "value": "2"
      },
      {
        "label": "Newsletter",
        "value": "Issue #2"
      }
    ],
    "media": [
      "/creators/maya/media-1.jpg",
      "/creators/maya/media-2.jpg"
    ],
    "recentTweets": [],
    "scrapedAt": "2026-07-04T13:35:09.363618+00:00",
    "source": "playwright-stealth",
    "xUrl": "https://x.com/buildwithmaya",
    "avatar": "https://unavatar.io/twitter/buildwithmaya?fallback=false",
    "banner": "/creators/maya/banner.jpg"
  },
  "category": "indie-hackers",
  "theme": {
    "primary": "#ec4899",
    "secondary": "#8b5cf6",
    "accent": "#22d3ee"
  },
  "tags": [
    "buildinpublic",
    "indiehackers",
    "startups",
    "solopreneur",
    "marketing",
    "product"
  ],
  "playbook": {
    "count": 4,
    "plays": [
      {
        "id": "maya-volume",
        "emoji": "⚡",
        "title": "Volume + speed",
        "description": "Post relentlessly to test hooks, angles, and messaging. Content creates demand before the product exists. Three posts a day helps you find winning formats quickly. The market will tell you what resonates.",
        "action": "Post three times today testing different hooks. One short update, one lesson or reminder, one question or insight.",
        "frequency": "Daily"
      },
      {
        "id": "maya-owned",
        "emoji": "📬",
        "title": "Own your distribution",
        "description": "X is rented land. Build a newsletter (like NewbieMarketer.to) so your audience survives algorithm changes. Distribution is the moat that separates winners.",
        "action": "Add a newsletter signup link to your profile, landing page or pinned post this week. Share one distribution lesson publicly.",
        "frequency": "Weekly"
      },
      {
        "id": "maya-synth",
        "emoji": "🧠",
        "title": "Synthesize founder lessons",
        "description": "When X is slow, binge high-signal founder content like Starter Story videos. Extract common themes and principles from those making real money. Turn it into a valuable numbered thread.",
        "action": "Watch or read 3-5 founder stories this week. Identify 5-8 shared principles. Write and post a detailed numbered thread sharing the synthesized lessons.",
        "frequency": "Weekly"
      },
      {
        "id": "maya-waves",
        "emoji": "🌊",
        "title": "Ride the X growth waves",
        "description": "X growth happens in waves. Go all out when momentum is high. Lay low and deep build when the algo is quiet. Focus posting energy on strong periods.",
        "action": "Track engagement for 7 days. On high-momentum days post 3x and engage heavily. On slow days focus on building and ship 1 high-quality update.",
        "frequency": "Weekly"
      }
    ]
  },
  "hooks": [
    "reminder to self: some of the most successful founders I have seen on here have < 1000 followers",
    "i'm convinced x growth happens in waves",
    "post 9-5 getting locked in 🔒",
    "Distribution is the moat",
    "Speed is the solo founder's edge"
  ],
  "angles": [
    "Personal reminder or observation that turns into universal builder advice",
    "Deep synthesis: binge real founder stories then extract and number the patterns",
    "Anti-vanity: celebrate low follower success and smart timing over constant output",
    "Practical frameworks over fluff — sell before build, one core action, portfolio of bets",
    "9-5 realism: disciplined side building while teaching what you learn"
  ],
  "resources": {
    "self": "https://creatorplaybooks.netlify.app/api/creator?id=maya",
    "expanded": "https://creatorplaybooks.netlify.app/api/creator?id=maya&expand=all",
    "playbook": "https://creatorplaybooks.netlify.app/api/playbook?creator=maya",
    "ideas": "https://creatorplaybooks.netlify.app/api/ideas?creator=maya&count=6",
    "export": "https://creatorplaybooks.netlify.app/api/export?creator=maya",
    "x": "https://x.com/buildwithmaya"
  }
}