{
  "profile": {
    "id": "gerrit",
    "handle": "@halfmage",
    "name": "Gerrit Halfmann",
    "status": "verified",
    "emoji": "🇵🇱",
    "followers": 1114,
    "followersStr": "1.1K",
    "bio": "Solo dev shipping small software with big dreams:\n👾 pixelarticons.com\n👑 majesticons.com\n🍌 qrcodebanana.com",
    "products": [
      {
        "name": "Pixelarticons",
        "url": "https://pixelarticons.com",
        "description": "Pixel-art icon library"
      },
      {
        "name": "Majesticons",
        "url": "https://majesticons.com",
        "description": "Premium icon library"
      },
      {
        "name": "QR Code Banana",
        "url": "https://qrcodebanana.com",
        "description": "Simple QR code generator"
      }
    ],
    "pillars": [
      "Deliberately pixelated and premium icon libraries",
      "Public updates showing products growing and maturing",
      "Career-rooted product launches and expansions",
      "Community co-creation through direct feedback asks"
    ],
    "milestones": [
      {
        "label": "Followers",
        "value": "1,112"
      },
      {
        "label": "Posts",
        "value": "3,624"
      },
      {
        "label": "Products",
        "value": "4"
      },
      {
        "label": "Client SEO",
        "value": "3.2M impressions"
      }
    ],
    "media": [
      "/creators/gerrit/media-1.jpg",
      "/creators/gerrit/media-2.jpg",
      "/creators/gerrit/media-3.jpg",
      "/creators/gerrit/media-4.jpg",
      "/creators/gerrit/media-5.jpg",
      "/creators/gerrit/media-6.png"
    ],
    "recentTweets": [],
    "scrapedAt": "2026-07-04T13:36:23.939426+00:00",
    "source": "playwright-stealth",
    "xUrl": "https://x.com/halfmage",
    "avatar": "https://unavatar.io/twitter/halfmage?fallback=false",
    "banner": "/creators/gerrit/banner.jpg"
  },
  "category": "netlify-shippers",
  "theme": {
    "primary": "#64748b",
    "secondary": "#10b981",
    "accent": "#38bdf8"
  },
  "tags": [
    "solodev",
    "astro",
    "tailwind",
    "netlify",
    "seo",
    "designsystems",
    "ai-shipper"
  ],
  "playbook": {
    "count": 4,
    "plays": [
      {
        "id": "gerrit-multi",
        "emoji": "🛍️",
        "title": "Build a product portfolio",
        "description": "Multiple small products diversify reach and income. Icon libraries (pixelarticons + majesticons) plus new adjacent tools like shadcn travel components cross-promote and keep skills sharp.",
        "action": "List your current icon libraries and pick one adjacent idea (e.g. specialized UI components for a niche you know). Start a simple first version this month.",
        "frequency": "Monthly"
      },
      {
        "id": "gerrit-icons",
        "emoji": "🎨",
        "title": "Free icon assets drive distribution",
        "description": "The free deliberately pixelated icons (pixelarticons) and public updates build awareness, backlinks, and authority that feed premium majesticons and future products.",
        "action": "Update or expand your free pixelarticons set (add icons or announce colored mode) and post about the release or preview.",
        "frequency": "Quarterly"
      },
      {
        "id": "gerrit-progress",
        "emoji": "📈",
        "title": "Share product progress snapshots",
        "description": "Short, visual, low-text updates like '⭐️ majesticons ~ growing and maturing' or 'travelcn is taking shape ❤️' keep the audience following the journey and create anticipation.",
        "action": "Screenshot or photo your current work-in-progress on one product. Post a 1-line status update with a relevant emoji and no long explanation.",
        "frequency": "Weekly"
      },
      {
        "id": "gerrit-ask",
        "emoji": "🧳",
        "title": "Roots story + community ask",
        "description": "Share a short personal backstory from past work that directly motivates the new project, then ask the audience a specific question to gather ideas and build engagement.",
        "action": "Tweet: connect a past job/experience (e.g. 'back in the days I worked a lot for travel agencies') to what you're building now, say why it feels good, and ask 'Anything you really hate about [domain] that we can fix all together?'",
        "frequency": "Monthly"
      }
    ]
  },
  "hooks": [
    "you wanna be right or you wanna be rich?",
    "⭐️ majesticons ~ growing and maturing",
    "travelcn is taking shape ❤️",
    "#pixelart icons colored mode is coming this YEAR",
    "Anything you really hate about travel websites that we can fix all together?"
  ],
  "angles": [
    "Deliberate pixel art as a strong, intentional aesthetic choice for modern interfaces",
    "Public maturation: celebrate products growing and improving over time instead of only launches",
    "Authentic roots: use real past career experience as the genuine reason for new products",
    "Direct negative asks: 'what do you hate' uncovers sharp product opportunities and invites co-creation",
    "Time-bound teases: specific promises like 'this YEAR' create accountability and follower excitement"
  ],
  "resources": {
    "self": "https://creatorplaybooks.netlify.app/api/creator?id=gerrit",
    "expanded": "https://creatorplaybooks.netlify.app/api/creator?id=gerrit&expand=all",
    "playbook": "https://creatorplaybooks.netlify.app/api/playbook?creator=gerrit",
    "ideas": "https://creatorplaybooks.netlify.app/api/ideas?creator=gerrit&count=6",
    "export": "https://creatorplaybooks.netlify.app/api/export?creator=gerrit",
    "x": "https://x.com/halfmage"
  }
}